The venture road is long, full of roadblocks, and wrong turns. Getting innovative ideas off the ground is no small task, especially on a tight runway. about:blank studio onboards you with 360 design expertise needed to successfully develop, launch, and grow a digital product.
How to go here — there from *scratch*
Finding a product-market fit is tough. Innovating while creating or disrupting a market is near impossible. To gain traction, you need solid UX and business acumen, but you can afford a designer or a product manager.
Beginnings are about a different approach. If fast growth is sprinting, 0-1 feels like a marathon. Where the former takes a battalion of agile specialists, the latter is a job for a SWAT team of resilient generalists.
Design consulting grounded in hands-on practice and technical feasibility
about:blank studio equips you with a Swiss army knife design skill-set, discipline for implementing big ideas in small steps, and wisdom needed to get there faster by avoiding pitfalls. What you see is what you get. A sound strategy executed with clever tactics. No gimmicks, buzzwords, or chasing trends. “Just” effective and honest products with character.
More about:value"We'll improve design down the line"
Many tech companies fall into the trap of treating design as a surface finish to be applied once everything has been built. Instead of seeing it as architecture — applied arts bound with engineering and economics.
To avoid a flop and expensive redesigns once the stakes get high, you want to enable humanities expertise to co-shape the product as early as possible.
| Pre-seed stage | Seed stage | Series A+ |
|---|---|---|
| Need help validating user-facing aspects of the business and developing an MVP that will yield investment-worthy results in the 1st attempt. | Not yet ready to hire a CPO, but need help to focus development on what matters and deliver a world-class UX+UI design without much trial and error. | With scaling the operation comes the need to build and integrate an in-house product department, often from the ground up. |
| Map the market and get inside users' heads | Establish distribution, acquisition, and communication channels | Accelerate product-led growth |
| Validate the product with PoC and prototypes | Set up analytics, run experiments, and survey users | Tame the backlog and prioritize the roadmap |
| Determine MVP "must have" features and optimal implementation | Interpret data and course-correct product strategy | Define org structure, roles, and processes |
| Articulate product positioning, value proposition, and brand promise | Segment and pinpoint Ideal Customer Profile | Maintain production quality at scale |
| Acquire first users and extract insights | Produce pitch deck for investors and partners | Execute pivots, redesigns, and stack upgrades with minimal drama |
